terStal
A future-proof eCommerce platform with an up-to-date digital brand style
terStal is a clothing store with over 200 physical stores throughout the Netherlands. They offer fashionable clothing for the entire family for an affordable price. The current Magento 1 shop did not support the ambitions of terStal. Because of this, Youwe was approached to create a new eCommerce platform, but also refresh their branding and create designs for a new Magento 2 online shop.
Before we started building the new Magento shop, intensive workshops were held to understand both the technical and design needs of terStal. The goal was to develop a stable and future-proof eCommerce platform with an up-to-date digital brand style, and that is exactly what we did.
With a successful digital strategy, not only the solution itself is important, but also the design, the customer journey, and the entire marketing roadmap/strategy.
Our solution
New designs
Starting from a Minimum Viable Product (MVP) point of view, designs were created for the Magento 2 shop. Besides the store components like product detail pages or list pages, these include:
Flexible systems with all the parts needed to set up branded and powerful homepages or campaigns
A custom store locator that easily lets visitors find the nearest terStal store
A custom cart and checkout that integrates with terStal’s loyalty system
eCommerce
It was pretty clear for terStal that they wanted a Magento 2 platform, it was the main reason they contacted Youwe. Their current Magento 1 platform didn’t fit their ambitions anymore, and the Magento 1 system was end-of-life. In the requirements workshops, we defined what was currently there in the Magento 1 shop and decided on the MVP together. During the workshop, it became very clear for most user stories what needed to be done. The project started off at full throttle to make sure the new shop was live before the new season which was a hard deadline. Due to the efforts on both sides, we made it in time.
The Magento 2 shop was built and integrated with the following systems:
Cow Hills, as a POS
Buckaroo, payment partner
Vemt, Customer loyalty platform
PFA, the ERP of terStal
The results
We have started to further expand the Magento shop functionalities. From 'next day' to 'same day' delivery, among other things. TerStal also offers more sustainable shipping options. Think of electric means of transport from the couriers or CO2 neutral delivery. “We are looking for partners with the same standards and values. For us, sustainability is not something we propagate, but rather a given,” says Dominique Gloudemans, eCommerce manager at terStal.“We are always actively working to make all steps in the supply chain more sustainable where possible.”
The company is full of ambitions for the future. The primary focus for the coming period is increasing brand awareness among families. “We see that we are strongest in areas where we originally come from. So, we will mainly focus on realizing offline and online growth in the west of the Netherlands, by adding stores in this area and being more visible with our marketing campaigns. With satisfied customers as the ultimate goal.” Youwe and terStal will continue to work together to realize this goal. There are endless eCommerce opportunities for terStal. Together we are working on a strategic level to continue the development of terStal’s eCommerce journey.
Interested in creating an impressive online retail experience for your customers?
Do you want to create a new user-friendly brand style and improve the user experience or even more features? Youwe's design experts are ready to take on the challenge with you!