construction
Building Materials & Construction Supplies
Get the free guide: stop losing sales to incomplete product data
What you get: A 36-page practical guide, based on real industry data from the building materials and construction supplies sector, showing you exactly how to turn product data quality into a measurable competitive advantage. Free to download.
Why your online sales are underperforming: Over 70% of builders’ merchants still rely on manual processes for product data. When specifications are missing, inaccurate, or inconsistent, contractors and buyers move on to a competitor who has the information they need.
Managing thousands of SKUs is costing you more than you think: Incomplete product listings mean lost online orders, compliance risks, shipping delays, and customer service overload. For a catalogue of 50,000+ SKUs, the hidden cost of poor data quality runs into millions.
What “optimising product performance” actually delivers: Measurable improvements across product data quality, regulatory compliance, order fulfilment accuracy, and online discoverability. All areas where building materials suppliers are leaving money on the table right now.
How AI automation changes the game for your team: Enrich, standardise, and publish thousands of product records in weeks, not months. No extra headcount required. Your team focuses on strategy while the data works for you.
Proven results from your industry: Chadwicks Group, Ireland’s largest builders’ merchant, enriched 20,000 products in just 2 weeks, saved 3,360 hours of manual labour, and increased their marketable online catalogue by 43%.
Based on real industry data
Built for complex product catalogues
Practical steps
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Who this is for
This practical guide is for you if you want to improve product performance, scale your digital operations, and stay competitive in your industry.
If you're in... Product Data & Compliance
Responsible for product data accuracy and regulatory compliance? We'll show you how data quality issues create hidden operational risk due to incorrect specifications and cross-border compliance failures, among others. Discover how leading organisations reduce manual effort, minimise errors, and maintain consistent, compliant product data across markets by addressing the root causes rather than firefighting problems when they pop up.
If you're in... Digital & eCommerce
If your area is driving online growth, discoverability, and international expansion, you'll find this guide useful. It explains why product performance problems are often data problems in disguise. Plus, you’ll gain insights into how structured, enriched, and localised product data improves search, filters, SEO, and conversion, and why automation is becoming essential for scaling your digital channels without slowing everyone down.
If you're in... Commercial & Category Management
If category growth and competitive positioning is your domain, you'll read all about how incomplete product data limits visibility, slows onboarding, and hides revenue opportunities. You’ll also learn how data-driven product management enables faster launches, sharper competitive insight, and better decisions at product and assortment level.
The building materials and construction supplies industry is undergoing rapid digitalisation:
- 84% of suppliers expect to move sales online
- Buyers increasingly expect self-service, accurate specifications, and real-time availability
- Product catalogues often contain tens of thousands of SKUs with complex technical, regulatory, and localisation requirements
Yet many companies still rely on fragmented, manual processes that cannot scale.
If you're one of them, you need this guide to show you how product performance is ultimately a data problem, and how you can fix it.
