Maximize Conversions with High-Speed Performance
Did you know that the highest converting eCommerce brands have load times of under 2 seconds, and that passing Core Web Vitals (CWVs) is a key ranking factor in Google's organic search algorithm?
Agenda
Fast page speeds and healthy CWVs are crucial for online merchants. With intense competition and demanding customers, a performant experience can be a deciding factor in purchases. Despite knowing that poor performance hinders success, identifying key metrics and strategies can be challenging. We solve these issues daily for businesses like JC Electronics, Ebikes, and Buddha To Buddha, and we're here to share our knowledge.
Join our webinar, where experts from Youwe and Hyvä will share their insights on:
The importance of Core Web Vitals for eCommerce, including organic rankings and conversion rate optimization.
Actionable insights for optimizing your site on both mobile and desktop.
Common pitfalls and how to address them.
Key metrics, scores to aim for, and strategies to maximize efforts and avoid diminishing returns.
The role of modern tech approaches like Headless or Hyvä front-ends.
How key sales events and seasonal peaks compound performance issues.
Learn from real-world examples how focusing on Core Web Vitals has benefited other eCommerce businesses.
Is your website optimized for high-speed performance? Are you ready for Black Friday and the holiday season? If your site feels slow or underperforms, sign up for our webinar to learn how to maximize conversions, reduce bounce rates, and drive more traffic through high-performance optimization that your customers will love!
Experts
Martin Macmillan
Implementation Consultant Youwe
Martin Macmillan is a Senior Digital Consultant at Youwe, an Adobe Certified Expert and Professional Scrum Product Owner, with a decade of experience helping merchants achieve their goals in eCommerce and digital transformation. He specialises in being the conduit between technical and non-technical stakeholders, understanding business requirements that drive commercial and operational success, and translating them into real-world solutions.
John Hughes
Head of Magento Hyvä
John is VP Product at Hyvä, overseeing output and development for all of Hyvä's product offerings, and has over 10 years of experience having previously helped build and grow the Magento agency Fisheye (now part of Youwe) as Technical Director. He is a certified Magento (Adobe Commerce) Solution Architect who is passionate about performant eCommerce sites, exceptional user experience and helping developers and merchants get the most out of their platform.
Timetable
11:00 am — 11:05 am
Welcome & Introductions
11:05 am — 11:45 am
In conversation with John & Martin
11:45 am — 12:00 pm
Final Comments and Q&A
