Intelligent product experiences - powered by PIM & AI
In today’s commerce, product experience is the new battleground. While many companies focus on digital channels (DXP), true competitive advantage lies in managing the source of these experiences—your product data. This event explores how Product Experience Management (PXM), powered by Pimcore and enhanced by AI from Youwe Intelligence and SPIDER, is redefining how brands create, govern, and personalize data for omnichannel success. We are happy to announce Andrew Hewat, Head of Innovation and Digital Transformation at Chadwicks Group, Ireland's leading builders merchant, will join us and share his vast experiences with product data and AI.
Agenda
AI is reshaping how leading e-commerce brands manage and scale product information. By automating data enrichment, personalization, and compliance processes, you can deliver consistent, high-impact product experiences across every channel—while staying ahead of legislation like the Digital Product Passport or NIS2.
The outcome? A product experience strategy that drives engagement, boosts profitability, and keeps your operations resilient—no matter what comes next.
Join our expert panel to explore how AI-driven PX can change your business:
“Build once, use everywhere”: how good data scales across touchpoints
PXM is not a feature — it’s a capability critical for scalable personalization
AI isn’t replacing creativity — it’s empowering teams to move faster and smarter
SPIDER is your product data co-pilot for enrichment, insights, and compliance
Compliance as a favourable side-effect of getting your data in order
You’ll learn: ✔ How AI-powered data enrichment strengthens PX and performance ✔ Why data accuracy is the key to reducing returns and maximizing revenue ✔ How to stay compliant without sacrificing speed or creativity ✔ Practical examples of brands transforming PX with AI and thriving because of it
Experts
Sebastiaan den Boer
Director of Product Implementation Youwe
As an AI expert, Sebastiaan sees firsthand how AI is transforming businesses. He also is the author of Youwe's infamous whitepaper 'AI Masterpieces: 20 practical applications of AI in business'. Sebastiaan will debunk common myths and showcase real-world examples of AI driving success. We'll explore whether AI is crucial for survival in today's digital economy and how it can give you a competitive edge.
Bernd Dultinger
Head of Channels & Alliances Pimcore
Bernd Dultinger is Head of Channels & Alliances at Pimcore, the leading open-source platform for unified data and experience management. He drives the growth of Pimcore’s 150+ global partners, supporting over 110,000 companies with solutions like PIM, MDM, DAM, CDP, DXP, and eCommerce. With extensive experience in EMEA sales and indirect business development, Bernd has built international go-to-market strategies, led large regional teams, and launched OEM and multi-vendor partner initiatives.
Andrew Hewat
Head of Innovation & Digital Transformation Chadwicks Group
Andrew Hewat is a digital transformation leader specializing in optimizing customer experiences through innovative sales strategies. As Head of Innovation & Digital Transformation at Chadwicks Group, he drives market strategies and business process transformation in building materials distribution. He excels in concept development, market analysis, and project management, identifying emerging trends and leading digital initiatives. With an executive MBA, he brings strong communication and leadership skills to cross-functional teams, ensuring impactful digital transformation.
Timetable
11:00 pm — 11:05 am
Welcome & Vision: Why Product Experience is Your Growth Engine : Introduction by host (Youwe): “The future of commerce starts with data”
11:05 am — 11:35 am
Keynote: The PXM Opportunity – Presented by Pimcore : The difference between PIM, DXP and PXM
and why commerce platforms and DXPs can't solve PXM alone.
11:35 am — 12:05 pm
AI Deep Dive: Supercharging PXM with Youwe Intelligence (Sebastiaan): Introducing Youwe's AI models and how SPIDER improves product data: enrichment, validation, tagging and competitive analysis. Learn how Youwe's client Chadwicks used AI to transform their product data processes through teh eyes of the group's Head of Innovation and Digital Transformation, Andrew Hewat.
12:05 pm — 12:25 pm
Fireside Chat and Panel Discussion: With Sebastiaan, Bernd and Andrew with topics including "How to prepare your data infrastructure for AI", "Collaboration between marketing, IT, and data teams", and "Where the market is going (Digital Product Passport, personalization, sustainability)."
12:25 pm — 12:30 pm
Closing & Wrap-Up
