Practical Personalisation Strategies for B2C Brands
A 90-minute, no-fluff session for eCommerce and retail leaders who want clear steps to connect, convert, and keep their customers.
Agenda
Today’s customers expect more than transactions, they expect experiences. This session gives you straightforward frameworks and proven tactics you can use to transform data into meaningful customer relationships.
In just 90 minutes, you’ll learn how to:
Discover how top brands connect and convert with data-driven personalisation.
Build loyalty with clear, actionable strategies for creating experiences that matter.
Apply simple frameworks immediately - no theory, no sales pitch, just practical steps.
This session is designed for eCommerce, loyalty, and customer experience professionals who want fresh ideas they can put into practice right away.
Why Youwe & Dotdigital?
Youwe brings deep eCommerce and digital transformation expertise. Dotdigital powers intelligent marketing automation for leading B2C brands. Together, we’ll share a joined-up perspective on customer intelligence and engagement - blending technology, strategy and hands-on examples.
With insights from Harvey & Thompson, you’ll see how real brands are applying these principles in the market today.
Reserve your spot today and leave with ideas you can act on tomorrow.
Experts
Kamilla Heap
Marketing Technology Consultant Youwe
Kamilla Heap is a Marketing Operations Consultant with a decade's worth of experience in the field. She specialises in delivering simple solutions to complex project, and is always looking to optimise processes, people and technology.
Gary Greenall
Digital Strategist Youwe
Gary has over 15 years of experience working in digital marketing and delivering digital strategies. He is responsible for the delivery of global and domestic digital marketing strategies for a wide variety of brands.
Roheena Chogley
Customer Success Director Dotdigital
Roheena Chogley is a Customer Success Manager at Dotdigital, where she brings over 8 years of experience in Customer Success, working with leading B2C brands across eCommerce and travel. She helps businesses unlock the full value of their customer data to deliver more relevant and engaging experiences.
