PostNL

Adobe Commerce Headles implementation

Platforms

  • Adobe Commerce

  • Magento 2

  • SAP S/4HANA integrations

  • Multi-channel B2C + B2B

  • Managed cluster hosting

  • Salesforce Marketing Cloud

  • External security audits

Role

Strategic eCommerce partner, DevOps engineering, Hosting and Security Management

Solution

Fully decoupled Headless eCommerce stack that unified multiple B2C and B2B commerce channels and touchpoints.

Youwe has been PostNL's technical partner for many years. We created a new headless platform based on Adobe Commerce (Magento). This allowed PostNL to centralize multiple ordering channels and manage the technical infrastructure in one central location. Integrations with SAP made it possible to manage orders efficiently. This made the platform more flexible and significantly reduced IT costs.

With 66,000 employees and international operations in five European countries, PostNL is not only the national postal service, but also a leading player in B2C and B2B parcel delivery and fulfillment. They currently operate a multichannel business model and are broadly active in e-commerce, focusing not only on parcels. To offset the decline in physical mail, PostNL is expanding its digital services to include the sale of stamps, gifts and office supplies, among others.

PostNL manages multiple web shops for both business customers and consumers. The implementation of a headless Adobe Commerce platform, coupled with real-time integration to the SAP S/4HANA ERP system, optimally supports their multichannel structure. With the ambition to take their e-commerce operations to the next level, PostNL decided to develop a platform that serves both business and consumer markets, handling more than 250,000 transactions and over a million visitors annually. All this in one user-friendly and efficient website environment, which is also hosted by Youwe.

41%

IT cost reduction

23%

Growth Processed Transactions

3,8%

Conversion Rate

With Youwe, PostNL transformed into an agile, digital-first organization in 2017. Today, the platform has been transformed to fully headless Adobe Commerce platform and fully integrated with the SAP back-office. Worry-free, PostNL now processes thousands of orders daily and welcomes millions of visitors a year.

Our solution

SAP Connector

At Youwe, we set up PostNL's webshop to offer a wide range of physical products and services, fully integrated with an order management application for seamless processing from four warehouse locations. Thanks to our real-time connector integration with SAP S/4HANA, all processes can be continuously monitored so that everything runs smoothly. We also linked the solution to various transaction platforms, from web shops and apps to physical touchpoints, to optimally support PostNL in their multichannel approach.

Managed Hosting

For PostNL, we set up a specially managed cluster hosting environment tailored to the high demands of their web shop. At Youwe, we provide complete hosting of the Adobe Commerce (Magento) platform, with an emphasis on stability and nearly 100% uptime, 24x7. To handle spikes in traffic smoothly and ensure a stable experience, we have set up a fully automated system that is continuously monitored.

When problems occur, we immediately switch to backup servers within the cluster, so customers are not affected. Thanks to our 24x7 support and automated failover processes, PostNL can rely on a robust, reliable hosting environment that effortlessly holds up even during peak periods.

The results

We now have the ability to deliver relevant products to both our B2B and B2C customers on our postnl.nl website and related sites through one central transaction environment. This makes management much easier.

Arash Azizi, Channel Manager Webshop Post NL

Increase Sales

De online sales met maar liefst 33% gestegen, dat is een 150% verhoging van de gemiddelde orderwaarde. Het aantal klanten van PostNL is ook gestegen met 200%. Het order proces is compleet geautomatiseerd en dankzij de Single Sign-On kan PostNL continue haar shop-in-shop concept uitrollen. Met het hosten van een erg snel cluster platform is de laadsnelheid gedaald naar 0,8 seconden.

Want to know more...?

Are you looking for improving your eCommerce capabilities and want to know more about this case? Our seasoned experts are more than happy to engage with you to discuss your ambitions.

Platforms

  • Adobe Commerce

  • Magento 2

  • SAP S/4HANA integrations

  • Multi-channel B2C + B2B

  • Managed cluster hosting

  • Salesforce Marketing Cloud

  • External security audits

Role

Strategic eCommerce partner, DevOps engineering, Hosting and Security Management

Solution

Fully decoupled Headless eCommerce stack that unified multiple B2C and B2B commerce channels and touchpoints.

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