Inpromo
Inpromo scales with Shopify and smarter logistics
Inpromo specialises in promotional merchandise, offering custom-branded products at scale. Their previous webshop, built on ERP-native eCommerce, limited their ability to grow. It wasn't optimised for SEO, was clunky to manage, and lacked modern customer experiences, especially in product customisation.
Basic functionalities expected from a modern commerce platform required excessive time and resources, hindering operational efficiency. Managing three distinct brands within a single platform, integrating with StoreFeeder's warehouse management system, and addressing security vulnerabilities such as online carding attacks were significant challenges. Additionally, the need for a scalable solution to automate eCommerce processes, maintain control, and integrate seamlessly with Google Shopping for feed management was critical to the business.
53%
faster order processing
1437
5 Start ratings trustpilot
23%
Increase conversion rate
Efficiency isn't just about doing things faster; it's about doing the right things better.
Our solution
Calculator for efficient shipping
Behind the scenes, Youwe implemented a smart shipping logic engine tailored for bulk and custom orders. The system dynamically calculates how many items can be packed into a single box, determines the number of boxes required, and applies tiered shipping costs based on that calculation. This eliminates flat-rate guesswork and allows for a precise breakdown of shipping charges - an essential feature for businesses dealing in large volumes with varying product types. This not only optimises logistical efficiency and reduces costs for Inpromo, but also gives end-users a transparent and consistent checkout experience. The result: fewer cart abandonments and better customer satisfaction.
Gripp ERP Integration via Alumio Middleware
Seamless integration with Inpromo’s existing ERP system, Gripp, was crucial to the success of the new webshop. We leveraged Alumio middleware to build a stable and scalable connection between Shopify and Gripp, allowing for automatic synchronisation of order data, customer information, and customisation files. Every piece of information gathered during checkout, down to the uploaded artwork, is attached to the order and pushed directly into the ERP system in real time. This eliminates manual data entry, reduces the chance of production errors, and accelerates internal workflows. For Inpromo, it means less time managing complexity and more time focusing on delivering high-quality, custom promotional products.
The results
Looking for an eCommerce solution that bends to your business logic?
We have over 20 years of experience helping businesses optimise their eCommerce operations. Our experts are ready to help you get the most out of your online business. Let's talk!