GDS Group
Marketo integrated with Salesforce for better marketing and sales alignment
GDS Group is a global events, research, and technology services company. It helps clients in disruptive business environments to meet their challenges through a combination of B2B summits and events, technology services, and intelligence solutions.
GDS needed to generate more leads for sales, as well as automate processes between marketing and sales to deliver efficiency. Its wish was to align marketing efforts with sales, which used Salesforce. GDS also had challenges with data. Acquiring significant numbers of records from different data suppliers meant that duplications were escalating and data was becoming unmanageable. It needed to introduce better governance around data, including cleansing processes.
The GDS approach to marketing was quite reactive, and there was a desire to deliver an improved, more engaging customer experience through the funnel, from initial inquiry through to registration and attendance at an event.
GDS Group approached Youwe to support its migration to a more sophisticated marketing automation platform and help achieve operational goals.
Through their investment in Marketo and with support from Youwe, GDS Group has been able to optimize the process between marketing and sales and optimize the marketing and sales alignment.
Our solution
Youwe is not the first Marketing Automation agency I have worked with … however, they are the best! Their technical knowledge is unrivaled and their willingness to adapt to business needs is appreciated.
GDS Marketing Automation Manager,
From strategy to implementation
Youwe also worked with GDS to develop a Marketo rollout strategy, ensuring there was an actionable plan for some of their channels, but also for their longer-term goals and objectives. This approach facilitated internal alignment and ensured everyone got the most from the investment in their new marketing technology.
Following on from the development of the strategy, Youwe then managed the rollout and implemented some of the roadmap items to help GDS grow even further.
The results
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