Marketo Salesforce Integration

How does the Marketo salesforce integration works?

Integrate Marketo with Salesforce

Marketo has a native integration with salesforce. Enabling you to have a realtime 2-way sync between your own Salesforce CRM application and Marketo. Since your sales force is used working with the Salesforce CRM application it is important to make the customer insights information from Marketo available within salesforce. The 2-way sync will enable you to keep your Salesforce application fully in sync with Marketo. This way you can fully automate the creation of leads in Salesforce directly from your Marketo marketing initiatives. The integration will give you great value bringing sales insights information directly at the place where you need it.

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Salesforce and Marketo 2-way sync

The Marketo Salesfoce integration is very easy to setup. Marketo will take your Salesforce instance as leading datastructure and replicate the fields automatically to Marketo. The following data types are being synced as standard:

  • Accounts
  • Opportunities & roles
  • Customer objects (your own data types)
  • Contacts
  • Tasks & events
  • Leads
  • Campaigns & members
  • User & lead queue


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