Hotelbeds
Marketo implementation for Hotelbeds
A Marketo marketing automation implementation with impact. Distributing accommodation, transfers and activities in more than 185 countries and active in 140+ source markets worldwide, Hotelbeds Group is the leading provider of services to the global travel trade. Youwe helped the business by developing a digital strategy, implementing Marketo and managing a digital pilot to re-engage leads.
Hotelbeds Group is a leading provider of services to the global travel trade with key positions in some of the fastest-growing segments in the industry.
Before embarking on its digital journey with Youwe, Hotelbeds was experiencing disruption from the competition, as it was losing business to digital-first competitors such as Expedia and Booking.com. Moreover, silos across marketing were inhibiting a smooth collaboration between marketing and sales, where the sales team couldn't see the results.
Decision makers were unsure about which marketing automation technology they required. They were getting mixed messages on what marketing automation technology to underpin their marketing efforts. In addition, Salesforce CRM was a huge investment and was being used as a basic contact management system. The full potential had yet to be unlocked.
€3.7mn
Additional proven revenue
506%
Campaign CTR increase
63%
Sales qualified leads through nurture
Youwe scoped and implemented the Marketo platform to underpin their digital strategy.
Our solution
The results
Proven bottom line revenue: an additional €3.7 million verified revenue attributed to the digital campaigns.
A huge increase in campaign engagement: campaign click-through rates increased by 506%, meaning more leads entering the top of the funnel.
An increase in engaged leads for sales: 63% of leads that were nurtured met the criteria for sales to follow up based on agreed scoring metrics.
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