Vink
The Magento award-winning project with Vink
The European plastics giant Vink made the strategic decision to standardize their European eCommerce operations on the Magento Commerce platform with the help of Youwe. The project started with the Dutch Vink VTS shop but turned into a gigantic project with more than 19 shops and a Magento award for the very first shop: Vink VTS.
The plastics company Vink sources and delivers a wide range of plastic materials from the best suppliers in the world. The company is part of Vink Holding, a federation of more than 100 independent businesses in 16 European countries, established in 1954. In 2016 Vink Holding made the strategic decision to standardize their European eCommerce operations on the Magento Commerce platform. At the same moment, Vink decided that their online operation needed re-working. Both Vink Holding and Vink VTS eCommerce aligned on the idea of an ambitious pilot project, including integration with their EU-standard ERP solution. Youwe helped Vink VTS with building their new Magento 2 platform and connected their ERP with the Magento AX Connector.
Vink was moving from a tailor-made solution, which had become costly and ineffective. They needed to upgrade their eCommerce operations to become more agile. Their business model is unique: Vink Holding is a highly decentralized organization, with scores of independent subsidiaries and business units operating throughout Europe and beyond. So, their new platform would need to be compatible with multi-domains and multi-stores. It would also need to manage the complex price structures of each individual company.
+19
Magento 2 shops
-75%
Internal sales calls received
+160%
Webshop orders
Youwe crafted a custom solution that augmented the core Magento platform with Youwe’s unique B2B and ERP integration suites.
Our solution
Cross border growth
The Vink VTS shop was just the beginning. After the successful start in the Netherlands, Youwe helped Vink create other shops for different regions and brands. To realise this, the original Vink VTS Magento Commerce 2 shop has been transformed into a multi-shop solution. The same storefront is used for all Vink companies throughout Europe with their own products, prices and branding. These are all different entrepreneurs using the same B2B commerce solution.
If you look at the individual brand and shops they don’t look the same, as most of them have a completely different look, feel and frontend, but they all use the same backend and have the same functionalities.
Due to the permissions settings per shop, each country/brand can just see its own shop. However, Vink Holdings is able to view each and every shop in the backend, along with each shop’s data. With this solution, Vink is able to enter new markets with low costs and a short time to market. This makes the Magento multi-shop solution a great tool for cross-border growth. With this solution, all shops are also directly connected to the Vink ERP.
Succesfully built Vink shops:
– The Netherlands
– The Netherlands
– Germany
– Germany
– Denmark
– Denmark
– Norway
– Sweden
– Finland
– Great Brittain
– France
– Lithuania
- Great Brittain
- Switzerland
- Great Brittain
- France
- Great Brittain
- Poland
The results
Vink VTS: winner of the Best B2B Implementation at Magento’s Imagine 2018.
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