Fairphone
Seamless replatforming for Fairphone commerce platform
Whilst transitioning to Odoo, Fairphone encountered constraints in the frontend development capacity of their newly engaged partner. Recognising the urgency inherent in adhering to migration timelines, our team swiftly intervened, assimilating our expertise to ensure Fairphone's seamless migration within the deadline.
Until recently, the Fairphone webshop operated on Magento 2. The decision to transition to Odoo prompted the Youwe development team to assume a supervisory role, ensuring a seamless migration. At the same time, we offered design and development support from our Digital Studio to seamlessly align the aesthetics of the new platform with those of its predecessor.
Following the successful facilitation of the replatforming initiative and the integration of design for the Odoo platform, Youwe received a subsequent request to fill in unexpected fall-out of internal Fairphone capacity to assure timely delivery of the project. Additionally, our support extended to A/B testing to get clear data insights to optimise the Fairphone user experience, emphasising Conversion Rate Optimisation (CRO).
Fairphone sought design expertise to improve vital components of the commerce platform like the Checkout, Product Configurator and the Log In/Account Creation journey.
To assure the success of Fairphone's commerce activitiy we have assisted in a new product campaign for enhanced user engagement. By mapping the user journey for Fairphone devices and reinforce brand values through new interactive website elements we have supported Fairphone to improve their online business.
Youwe's support team swiftly onboarded, ensuring a smooth platform migration.
Our solution
The results
Interested in creating an impressive online retail experience for your customers?
Do you want to create a new user-friendly brand style and improve the user experience or even more features? Youwe's design experts are ready to take on the challenge with you!