Designtorget
A scalable solution for an optimal shopping experience
Designtorget is an obvious destination for anyone who wants to shop for home furnishings and gifts with well-chosen design from Scandinavian designers. Since its inception in 1993, it has become a classic marketplace for design enthusiasts and today has 6 stores and 13 shop-in-shops at various Åhléns department stores around the country. They also have a very popular web shop.
Youwe has been entrusted to help Designtorget develop its eCommerce and increase online conversion. Through a strategic, technical and creative partnership, we have helped Designtorget create a scalable eCommerce solution with a focus on the modern shopping experience.
Since we started working with Designtorget in 2019, they have increased their eCommerce turnover by 92%.
Our solution
Designtorget works together with many small designers and needs to reach out with their products to a broad audience interested in design. When they came to us, they needed a digital partner who could help them develop their eCommerce and create a modern shopping experience that could generate more leads and increase sales. They also needed help with developing their visual identity and how to present their products and brands in an attractive way.
The results
Since we started working with Designtorget in 2019, they have increased their eCommerce turnover by 92%. The number of visitors to the webshop has increased by 35% and the number of relevant visitors has also increased significantly.
As a result of our joint work, Designtorget's eCommerce today has:
More relevant visitors who stay longer and visit more pages
An increased conversion rate
Better search and recommendation functions with the help of Hello Retail
A much better customer journey and shopping experience
Long-term digital partnership
Youwe has developed a long-term partnership with Designtorget and we are constantly developing the digital business in the form of digital strategy, analysis, development, content and design. We work continuously with everything from technical development and product range presentations to landing pages and digital marketing to constantly optimize the customer experience and increase conversion. Our developers have a constant dialogue with Designtorget's marketing department and we are an ongoing digital sounding board for the organization.
Development of Designtorget's digital marketplace
Other very exciting news is that Designtorget is developing their own digital marketplace, where they will be able to offer designers the opportunity to sell their products online. This is something we at Youwe are helping with and which we will tell you more about in the future.
Interested in creating an impressive online retail experience for your customers?
Do you want to create a new user-friendly brand style and improve the user experience or even more features? Youwe's design experts are ready to take on the challenge with you!