Elevenate
Technical security allows for improved customer experience
Knowing that eCommerce technically works as it should, Victor Salén and his colleagues at Elevenate AB can focus on new and exciting developments.
Victor is Head of eCommerce and is constantly working to offer an even better customer experience.
- For this to be possible, a technically stable platform and a partner who is flexible, competent and creative are required, says Victor.
Elevenate is a Åre-based company that designs, tests and sells stylish, durable and sustainable clothing for skiing and outdoor adventures. Functionality is in their DNA.
The biggest challenge, according to Victor, is to grow the Elevenate brand. They do this through consistent and creative communication through all channels - digital and analog. And they make sure that the customer has the same experience around Elevenate no matter where they are seen.
+52%
Number of visitors
+94%
Sales and marketing
+23%
Conversion rate
"The advantages of working with the solution that Youwe has developed are the flexibility - and that it is only creativity that stops. Some solutions don't exist out-of-the-box, but most things can be built up and the end result is often better than expected."
-Victor Salén
Our solution
A new flexible and expandable eCommerce
The collaboration with Youwe began when Elevenate wanted to grow and move from a Wordpress/Woocommerce solution to a platform and supplier that could create the foundation for a new, better eCommerce. The idea was born and Youwe (then Oddny) built an eCommerce solution that has since grown and developed. And there have also been other services over time that Youwe has assisted with.
- "We always start from the customer's unique situation and needs, so we don't just offer a solution that we are locked into," says Dan Max, Managing Director at Youwe in Stockholm. "In this case, there was a ready-made concept we developed for Magento 2, which suited Elevenate's needs perfectly. It was ready to be customized with their branding and integration needs.
They started the discussion in April 2018 and were live in September 2018. Victor points out that it is a great advantage to be able to take part in developments made by Youwe for other customers on the same platform: "The advantages of working with the solution developed by Youwe are the flexibility - and that only creativity stops. Some solutions don't exist out-of-the-box, but most things can be built up and the end result is often better than expected.
Strengthening the premium experience on the site
Navigation, search and an exciting and safe shopping experience are the most important features, according to Victor. Since the launch, Elevenate's needs have gone from laying a strong foundation for eCommerce, to now working on strengthening the premium experience on the site.
- Everything from working with translations to new solutions to present products and information, Victor explains.
Through reviews and ratings via Trustpilot, Elevenate measures customer satisfaction and gets an indication of whether the eCommerce is doing its job in terms of experience.
- "Both our products and the experience on the site have consistently good ratings," says Victor. "If there are specific functions or clothes that are criticized, we try to address them as quickly as possible. Elevenate has had a very good sales development both through retail and online in recent years. Between 2021 and 2022, eCommerce grew by 60%.
The results
The impact of Elevenate's new eCommerce site developed by Youwe
(Comparison between 2018 and 2019, October to December period)
Number of visitors: +52%
Product pages viewed: +210%
Category pages viewed: +131%
Add-to-cart: +228%
Sales: +94%
Conversion rate: +23%
Continued successes
(Comparison between 2021 and 2022)
Sales: +60%
Number of visitors: +49%
Page views: +33%
Transactions: +46%
Average order value: +8%
Interested in creating an impressive online retail experience for your customers?
Do you want to create a new user-friendly brand style and improve the user experience or even more features? Youwe's design experts are ready to take on the challenge with you!