Stay Ahead and Go Beyond
Youwe shares the latest projects and industry news to help you shape your version of digital success
Stay Ahead and Go Beyond
Youwe shares the latest projects and industry news to help you shape your version of digital success
We have already integrated these accessibility standards into our design systems and are using those components to build for our clients. An example of one such component is the pagination that is often used on the bottom of Product Listing Pages.
During our talk B2B to the Future: Harnessing AI and Unified Platforms for Future-Ready Commerce, Rogier Hosman (CMO Youwe), Yael Weiss (Partner Solutions Engineer Shopify), and Sebastiaan den Boer (Director AI & Data Science Youwe) shared real-world applications of AI for smart decision-making and scalable commerce. They discussed how platforms like Shopify are enabling B2B companies to simplify order management, personalize customer journeys, and prepare for what’s next, like predictive analytics and AI-assisted merchandising.
AI product data workflows
From raw product sources to enriched, classified data
Collect and extract
Gather product data from PIM systems, databases, URLs, PDPs, PDFs, Excel files and other structured or unstructured sources.
Enrich and classify
Fill missing attributes, normalise technical specifications, assign categories and generate channel-ready product content.
Review, integrate and activate
Validate results in a controlled workflow and connect enriched data back to your PIM, CMS, ecommerce platform or reporting environment.
Concept 1
Imagine you are looking for a boiling water tap and browsing a product page on the new Quooker website. You are excited about the product benefits and design, but you also question its safety – Is boiling water from a tap actually safe? On a traditional website, you’d probably leave the page to search for an answer elsewhere (e.g. Help, Service, or FAQ pages, or even Google). But what if you could interact with the website directly? As soon as you ask the question, the site dynamically loads the relevant content – and you stay right where you are. Answering your question right on the page, making it easier to make that purchase decision.
Concept 2
In another scenario, you see a beautiful tap on the website, but you wonder how it would fit your kitchen. With Generative Interfaces, we can use a prompt to generate a real-time image, or select a matching one from the database, bridging the gap between imagination and reality.
Marketing Automation
Smarter Global Campaigns with MS Dynamics
Empowering Global Marketing for De Heus with Marketo
Do you want to improve your customers' communications on a global scale? Are you finding the project challenging due to diverse regional teams and varying digital maturity levels? Establishing a global centre of excellence that allows local marketing teams to launch digital campaigns efficiently could be just what you need!
De Heus, a global, leading producer of nutritional products and concepts for livestock and aquaculture farmers, found a scalable marketing automation solution in Marketo. The integration of Marketo with Microsoft Dynamics CRM was also required to provide sales teams with valuable insights into account behaviour, ensuring targeted sales activities.
The De Heus and Youwe project started with a workshop and a roadmap inventory to reach comprehensive understanding of the global marketing and communication structures and challenges De Heus were facing. Clear strategic goals and objectives were then established to help prioritise their growing list of digital marketing ambitions. Since the organization operates in various global regions, the outcomes were used to challenge each regional team and see if we could enrich the global strategy with local needs and insights.
Adobe Marketo Engage was implemented in collaboration with De Heus, and Microsoft Dynamics was natively integrated which allowed for the following:
Consolidated sales and marketing data, enabling targeted prospect interactions
Implemented GDPR-compliant preference centre, improving data quality and allowing De Heus to send out communications based on prospects specific interests
Created reusable marketing campaigns in Marketo centre of excellence, benefiting local teams
Designed and a developed a suite of email templates for flexible, personalised campaigns in-line with De Heus’ new website branding, that were fully responsive and adhered to UX best practices
Utilised Marketo landing pages with content personalisation to increase engagement and conversion
Streamlining Marketing and Sales with Marketo
How Mecc Alte Optimised Their Marketing with Marketo
Struggling with a lack of an automated marketing process, which makes tracking and converting leads more difficult?
Mecc Alte, the largest independent producer of alternators (1,400 alternators produced daily), was experiencing data issues and a lack of collaboration between sales and marketing, leading to fragmentation and low insights on customer behaviour.
Youwe supported Mecc Alte with taking sales and marketing to the next level - from implementing technologies to developing sophisticated marketing campaigns.
This included:
CRM (Salesforce) set-up with custom fields for their unique needs, with pipeline reporting and sales dashboards to provide more valuable insights
Strategy discovery and implementation of Marketo to create an organised structure and naming conventions
New email and landing page templates in Marketo to smooth out the campaign process
Marketo and Salesforce integration for seamless synchronised data and better sales and marketing alignment
Marketing Qualified Leads were also used as a trigger to alert the Sales Team to pick up the conversation with prospects at the right time
Allowed for more tailored, sophisticated campaigns such as product launches and email nurturing
The Results:
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E-mail open rates (industry benchmark 25%)
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E-mail click-through rates (industry benchmark 2.73%)
Boost Your Sales Efficiency with Marketo
How Data-Driven Marketing Fuelled Business Growth for Cirrus Logistics
Are you struggling with limited internal resources and trying to optimise your marketing spend and generate high-quality leads?
Cirrus Logistics are a global provider of advanced supply chain optimisation software to help companies enhance their shipping and logistics strategies. The company sought to optimise its marketing strategy and generate quality leads through innovative digital approaches to drive growth and increase its competitive edge.
Youwe implemented a data-driven lead management system for Cirrus Logistics, integrating social channels, email marketing, and automated lead scoring. This solution improved conversion rates and streamlined sales processes by prioritising high-value leads through:
An advanced lead scoring model to comprehensively evaluate potential customers by analysing their industry, company characteristics, specific needs, and digital engagement to prioritise the most promising sales opportunities
By implementing advanced data analysis and marketing automation, we helped Cirrus Logistics precisely track and visualise channel performance, enabling their marketing team to optimize messaging and resource allocation for improved campaign efficiency and ROI
The Results
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Business growth
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