JC-Electronics
A springboard to online success
JC-Electronics, a global player in the field of refurbished industrial electronics, had a strong network of distributors, but no experience with online sales. Following a bad experience with another digital agency, Youwe was called in to turn things around.
JC-Electronics has a rich heritage of selling complex electronic devices. From its beginnings in the Netherlands more than 15 years ago, the business has developed into a global player in the field of refurbished industrial electronics.
Selling through distributors, JC-Electronics products quickly became established in more than 100 countries worldwide. Yet the company’s reliance on distributors as its sole route to international markets was holding it back. The company required an online focus, and chose Magento.
Yet JC-Electronics had a rocky entry into the e-commerce world. Its selected digital agency faced challenges while creating the interfaces within Magento, which led to disputes and protracted project times. The collaboration broke down and JC-Electronics was left with a major online problem.
Fortunately, Youwe was on hand to step in and take the reins. With a rapid turnaround, Youwe configured and delivered a reliable and stable Magento Cloud environment.
JC-Electronics Magento shop has opened up an additional revenue stream, with a substantial percentage of sales now taking place online.
Our solution
New sales channel
Youwe helped JC-Electronics develop a new sales channel alongside its existing distributor model. By creating a Magento Commerce Cloud shop, JC-Electronics was able to sell directly to the end user on an international scale.
Upon appointment, the team carried out a technical and business audit on the incumbent Magento platform. This resulted in a joint decision to move forward with Youwe’s proprietary best practice e-commerce framework.
In just a few months, and working to a tight schedule, JC-Electronics and Youwe were able to build and successfully deploy a new Magento Cloud environment.
Among the improvements, Webforms were used to enable a faster returns process for customers. New business opportunities were maximised through multiple channel selling, thanks to the implementation of Channable. Further customer value was also realised by using multiple Magento B2B features, including customer groups. This feature, amongst other things, enables company group credit limits, payment methods and discounts. This feature, in combination with the shared catalogs we created, enables JC Electronics to offer customers different prizes based on their order history.
What’s more, proper synchronisation of products and the scheduling of data was made possible, thanks to configuration of the middleware software and integrations.
The results
Transforming the way of doing business
With Youwe’s help, JC-Electronics has been able to transform the way it does business, reinventing its offering for a changing B2B world. The business now has a multi-language online presence, offering up websites in English, Dutch, German, Spanish, French, Italian and Polish. Its Magento shop has opened up an additional revenue stream, with a substantial percentage of sales now taking place online.
Yet JC-Electronics is an ambitious business, and there are new opportunities on the horizon. Amongst other things, the main focus now lays on further internationalisation and further increasing webshop conversion. Of course other IT optimisations are being discussed as well and a comprehensive digital strategy is being planned for the road ahead.
