Marketing Automation Masterclass

*Please note due to popular demand, this event is now at full capacity and regretfully we cannot accept any more sign-ups. But keep your eyes on our events page for details of other upcoming events! 


Take your marketing automation strategy to the next level with our Marketing Automation Masterclass. You'll have the chance to learn from industry experts, gain insider strategies, and transform your approach with our proven framework, designed to drive growth. 

Attendees can expect topics such as navigating marketing technology challenges, building seamless customer experiences, leveraging advanced features, exploring integrations for marketing optimisation, and strategies for future-proofing, including insights from industry leaders. Here is a full breakdown of the agenda:

Session 1: Navigating the Landscape 
  • Understanding the Challenges: Navigating the Complexities of New Marketing Technology 
  • Avoiding the Nightmare: Strategies for Managing Expectations vs. Reality 
  • The Importance of a Proven Framework: Aligning Technology with Your Goals 
Session 2: Building a Foundation 
  • Integrated Digital Channels: Creating Seamless Customer Experiences That Convert
  • Customer Segmentation Strategies: Targeting the Right Audience at the Right Time 
  • Personalised Journey Management: Enhancing Engagement and Recovering Lost Opportunities  
Session 3: Advanced Features & Future-Proofing 
  • The Pitfalls of Outgrowing Your Automation Tool: How to Avoid the Traps 
  • Planning for Scalability: Achieving a 360-Degree View of Your Customers 
  • Do More with Less: Key Integrations for Streamlining Marketing Operations 
Finish with Q&A and Expert Panel Discussion: Insights from Industry Leaders 


Kamilla Heap

Marketing Technology Consultant Youwe

Kamilla Heap is a marketing operations consultant with a decade's worth of experience in the field. She specialises in delivering simple solutions to complex projects, and is always looking to optimise processes, people and technology. 

Gary Greenall

Digital Strategist at Youwe

Gary has over 10 years of experience working in digital marketing and delivering digital strategies. At Youwe, Gary is responsible for the delivery of global and domestic digital marketing strategies for a wide variety of clients. Gary is passionate about helping clients understand and identify the goals that will make the most impact on their business, along with delivering strategies that will help them to best achieve their goals.


08:00 AM08:15 AM

Welcome, Coffee & Introductions

08:15 AM08:45 AM

Session 1: Navigating the Landscape

08:45 AM09:15 AM

Session 2: Building a Foundation

09:15 AM10:00 AM


10:00 AM10:30 AM

Session 3: Advanced Features & Future-Proofing

10:30 AM11:00 AM

Final Remarks & Networking

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