Why connecting your e-commerce and marketing operations is a must for continuous growth in 2023!

You’ve got your CRM, ERP, and maybe even a few custom applications specific to your industry. But what about your online marketing strategy? Chances are you’re using various tools and solutions to run your e-commerce business and meet your online marketing needs, but are you leveraging them effectively to gain maximum benefits?

Agenda

Having your e-commerce efforts and your marketing efforts aligned, allows you to share information and deliver comprehensive real-time analytics across the entire buyer’s journey, providing essential information needed to survive and thrive in a packed, competitive space.

Having the right ‘tools’ enables you to have the flexibility to easily implement marketing strategies in real-time across different channels but most importantly; you’ll have the database of all your potential and existing customers at your fingertips, their behaviors across channels, the ability to create your own segments, and robust analytics.

Join us for a dinner at ‘Buitenplaats Slangevegt’ to sit among industry peers and learn the ‘Top 5’ reasons why eCommerce and marketing automation integration will increase your ROI and keep you ahead of the game. Plus how an integrated tech stack ensures you understand your business making it easier to implement, test, analyze, and adjust various marketing strategies.

During this live event we will discuss the following:

Top 5 reasons why an integrated ecommerce and MAP can skyrocket your business across multiple different channels by Adobe
The biggest benefits of having an integrated IT landscape by Alumio
How to increase traffic to your ecommerce platform with the help of marketing automation by De Heus Animal Nutrition

Event Details

Location: Breukelen, the Netherlands
Date: 1st of December
Time: 17.30 to 22.00 CET

Speakers

Reza currently works as Channel Development Manager at Alumio, an integration platform for digital commerce also known as iPaas. He worked in the digital advertising and eCommerce industry over the last 20 years. With Alumio he is now servicing and growing the Benelux region together with their network of (digital) agencies, partners and end-users.

Marion Freijsen is a long-term technology professional. Prior to joining Adobe, she was COO of the largest Dutch e-commerce player in wine & coffee and she was responsible for transforming the company and implementing an e-commerce platform and commerce strategy across 16 labels in 6 different countries. Marion is a published author with the release of The N-Factor: How Networking Can Change the Dynamics of Your Business in 2007 and the 2nd book, The EFactor: Entrepreneurship in the Social Media Age, was released in November 2012. She is a frequent speaker and presenter and in her spare time, an active sports enthousiast!