The ins and outs of a successful email marketing strategy

Email marketing isn’t dead. But the landscape is changing, and it is a continuous battle to reach people’s inboxes with relevant content. In this guide, we will give you all the ins and outs of email marketing and we will tell you how to make a success of your email marketing strategy. 

In this guide, we will talk about the following:

  • Email Marketing tips and tricks in a post-GDPR world
  • What makes an engaging email template?
  • How to avoid email sending dread
  • Email A/B Testing - What, why, and how
  • Metrics to highlight your email campaign success
  • Next steps

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