Discover Engagement Canvas – the Visual Campaign Builder in Adobe Marketo Engage

From August 1st , 2023 Adobe’s Engagement Canvas (previously known as ‘Journeys’) is available for all Adobe Marketo Engage customers.

With no phased roll out and at no extra cost, marketers will be able to map journeys for their customers and prospects through Adobe’s visual campaign builder; all included within their Marketo package.


Read on for upcoming features of Engagement Canvas set to transform how marketing teams approach marketing automation:

  1. 1.
    Easily manage marketing campaigns with out of the box workflow visualisation
    . There will be no need to update existing smart campaigns either. Offering full backward compatibility, with a click of a button Marketo users can enhance their campaigns through simplified and intuitive visuals. Or, if they prefer, users can build and begin their campaigns from the start.
  2. 2.
    Identify errors and their root cause through increased visibility of interconnected campaigns.
    For example, you’ll be able to see why one of your nested campaigns isn’t pulling in the expected number of leads and correct that error directly from Engagement Canvas.
  1. 3.
    An easy to read interface makes it effortless to onboard new users and brainstorm with peers.
    Engagement Canvas includes improved user experience of Smart Lists, Triggers and Filters, as well as visual overviews of conditional logic and choices included in your flow steps.
  2. 4.
    Align and help decision making by providing an insight into complex marketing activities
    with your team, key stakeholders and non-Marketo Engage users. Simply export and share PNG images of your entire workflow journey in settings the top of the navigation tab.
  3. For more information, read Adobe's blog post here

Are you looking forward to bringing the power of visualisation to your campaigns?

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