Booking.com had several accommodation-partner-facing websites, each dedicated to different audience needs such as: forums, support, editorial content, and more.
Together with Youwe, Booking.com successfully migrated and unified these into a single platform called Partner Hub, meant to empower their partners to run and optimise their businesses.
Youwe was ideally placed to offer the expert assistance needed to migrate and unify the systems, preparing Booking.com for continued digital success.
Visitors in 2022
A single, all-in-one futureproof accommodation partner portal was the answer. We started by identifying the full range of Booking.com’s needs, and comparing the combination of requirements with the portal solutions in the market. Drupal was identified as the ideal solution, and we began our work.
Being able to serve up multiple languages is an important feature for Booking.com. This was a prominent element of our work. With many language requirements, the site even had to allow for right-to-left texts, found in languages such as Arabic.
With a huge migration project, tens of thousands of community members to import, and a major systems integration, our two companies got to know each other very well. The partnership grew, trust was solidified and we were handed more side projects as time progressed.
To learn more about your 'Content Management or Drupal' development options, for expert advice on the best route for your business, or just to get to know us a little better, get in touch and we can talk you through the detail.
Among the project requirements, Youwe was tasked with rebuilding the visual identity of Partner Hub in line with Booking.com user interface guidelines.
From creating initial design concepts for Booking.com, we have now deployed a suite of redesigned pages, including new flagship landing pages for campaigns.
With fast, flexible efficiency, we have designed the framework of the Booking.com Partner Hub to serve up reusable design components. These can be reused through a component-based mechanism, allowing all assets to be continually modified and repurposed. This significantly reduces lead times for design teams.
In addition, personalisation capabilities have been built into the system, where content can be created and served up to cater for specific countries, age groups or other demographic classifications.
Booking.com’s Traveller Review Awards is one of the biggest moments in the year for their accommodation partners. The annual appreciation program recognises partners for their exceptional hospitality, and provides them with proof of operating a superior holiday accommodation. As a result, it is vital that all aspects of the program are flawless.
There’s a lot of technical work involved in being able to identify the award winners, with Youwe helping out with coding, technical automations and hosting. In particular, Youwe developed an automated process where 1.2 million award kits were generated for all eligible award winners.
From batch email requirements, to online forms and multiple time zone considerations, there’s a lot to take care of. It’s a major project, for both Booking.com and Youwe, and one we’re fully committed to, making sure hosting is scaled up and there are no bottlenecks.
We always jointly aim to guarantee a smooth and successful award campaign delivery.
Our partnership with Booking.com continues to grow and improve. Booking.com knows its business requirements, and has a strong strategic intent and professionalism that makes the partnership really perform.
Moving forward, we will continue to solidify the relationship, building a storehouse of personalised content for users, ensuring tailored, relevant journeys can be built for all Booking.com’s partners.
Joanna van Beuzekom, Manager - Digital Platform Experience Booking.com