Online shopping continues to increase in popularity. Last year, Dutch people spent more than 20 billion euros on online purchases. At some web stores, especially in the domain of experience products, between 15 and 50 per cent of purchases are returned. Despite the high costs and a large number of returns, there is little knowledge about the drivers of the return process.
The Return Reducer provides insight into which drivers (website information, logistics process, customer behaviour and product information) determine returns and how you can reduce those returns.