From 3 Magento Stores to 1 Shopify Solution: How Outdoor Value Streamlined Operations and Cut Costs

However, their existing eCommerce platform had become costly to maintain, with frequent, disruptive updates and a high total cost of ownership (TCO). Building and maintaining basic functionalities expected from a modern commerce platform required excessive time and resources, hindering operational efficiency and agility in the market. Further, the challenges of staying-up-to-date and secure, exposed them to security vulnerabilities and attempted carding attacks, which whilst mitigated, risked consumer trust, and took operational focus of the business away from business growth.

Our mission - to consolidate their three distinct brands from separate Magento stores into a single platform under the Outdoor Value umbrella, with a fresh new look, whilst integrating operations with StoreFeeder's warehouse management system, represented the crux of the project. Additionally, the need for a scalable solution to automate e-commerce processes, provide greater merchant control, and integrate seamlessly with Google Shopping for feed management was critical to the business.