De Heus
Marketo supercharging digital marketing activities
In this case, you'll see how we rolled out Marketo for a global marketing team. De Heus is a global, leading producer of nutritional products and concepts for livestock and aquaculture farmers. Customers include small and large farmers, integrators and retailers. In addition to its product range, De Heus is an expert in animal nutrition, health and agriculture, sharing knowledge and insights with its customers to help them develop and progress. To do this, Youwe implemented the Marketo Marketing Automation platform.
De Heus was searching for a scalable solution to improve their customers' communications on a global scale. Working with a global marketing and sales team for different regions and with a variety of cultures, this can be very challenging. Especially if the digital maturity varies over the different locations and teams. In order to get quick success but also lay out the blueprint for a scalable automated marketing system, Youwe has successfully rolled out Marketo. Creating a global center of excellence that enables the local marketing teams to start their local digital marketing campaigns.
The Marketo platform is fully integrated with their Microsoft Dynamics CRM platform. This way the sales teams get quality insights into the behavior of their accounts assuring their sales activity and conversations are spot-on. Together with the teams of de Heus, Youwe supports intelligent campaigning using the excellent capabilities of Marketo.
The global center of excellence makes it very easy for local marketers to roll out campaigns with predefined structures and reports. Saving each country loads of time in creating campaigns and they immediately benefit from the learnings done globally.
Our solution
Impact of UX on conversion
Once the roadmap was defined we could work on effective UX for the e-mailing templates and landing pages.
UX principles for email marketing
Design system for email marketing
Design modules for email marketing
Best practices for a better user experience in email marketing
The results