MAGIC FX
From Manual Orders to Global Commerce with Shopify Plus
MAGIC FX, the leading Dutch manufacturer of professional special effects equipment, needed a sales platform that was just as spectacular as their products. Youwe built a bespoke Shopify Plus store that transformed their fragmented legacy systems into a scalable, B2B-ready global e-commerce platform that enables self-service for professional clients, supports expansion into the US market and delivers a brand experience as impressive as Tomorrowland’s main stage.
We needed a platform that could match the ambition of our brand and the scale of our global operations. Youwe delivered a Shopify solution that not only solved our immediate pain points but gave us the foundation to grow into new markets.
Our solution
The challenge
Scalable Architecture for Global Growth
The new platform is built for international expansion, featuring a multi-currency and multi-market architecture. A separate US store was created to cater specifically to that market. Youwe ensured that all custom features, including the mega menu, product content blocks, and downloads page, were built as extensions of default Shopify functionality using meta fields. This future-proof approach guarantees that the platform remains stable during updates and allows the MAGIC FX team to maintain control over their content and features without constant developer intervention. "We try to provide solutions for the client within the current architecture of Shopify, so they can keep control themselves," explains Joey Stoelwinder, Implementation Consultant at Youwe.
The results
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