Elektrototaalmarkt
Rebuilding a webshop with Magento 2
Elektrototaalmarkt, an industry leader in electrical supplies, needed to rebuild their Magento webshop. Their existing webshop was outdated, limiting scalability and flexibility, and the increasing volume of weekly customer orders required a more robust solution. The challenge: How do you revamp the entire platform without disrupting ongoing customer transactions?
Elektrototaalmarkt’s Magento store had been in place for years, but as their business grew, the platform couldn’t keep up with the increasing demands of their B2B customers.
Key challenges included:
Limited scalability: As the customer base grew, so did the strain on the platform, especially with the high volume of orders.
Complex B2B ordering process: The old platform struggled with handling large, repeat orders, customer-specific pricing, and intricate product configurations, making the purchasing experience cumbersome for business clients.
Rigid integrations: The outdated platform had difficulty integrating with modern systems, complicating inventory management and order fulfillment.
Ongoing customer transactions: With customers placing large, recurring orders weekly, even a small amount of downtime would disrupt business-critical operations.
Improving UX without confusing loyal customers: Any significant changes to the interface needed to be carefully managed to ensure business customers weren't confused or inconvenienced.
26%
Improved page load times
16%
Conversion rate improvement
73%
Efficiency improvement
The ordering process is very easy, and I received good advice on what to order and what not to. What was also great for me were the 'how to' videos. For the first time in my life, I dared to replace light switches because of them.
Our solution
Essential B2B capabilities
Bulk Ordering:
B2B customers can now place large orders quickly through a streamlined bulk order form, which reduces the time needed to add multiple items to the cart.
Order Histories and Reordering:
Users can access detailed order histories and easily reorder frequently purchased items, improving convenience and efficiency for repeat purchases.
Flexible Payment Options:
B2B customers now have access to tailored payment terms such as purchasing on account, with the ability to manage invoicing and credit limits directly through their account.
All of these features enhance the overall user experience and are designed to meet the specific needs of B2B customers, acting as powerful conversion boosters when properly implemented and utilized.
Personalized quotations
One of the key features we developed was the ability for B2B users to fill their shopping cart and request a personalized quote based on its contents. In addition, we integrated custom pricing within Elektrototaalmarkt's ERP system, tailored to their larger customers. We also developed an integrated VAT toggle, allowing B2B users to easily switch between product prices including or excluding VAT with a single click.
The results
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