De Klok Dranken
A real-time connection between SAP and Magento
De Klok Dranken has been a customer of Youwe's for more than 5 years. The first project was the realization of a modern B2B eCommerce environment, realized in Magento. The webshop is real-time connected to SAP ECC through the Magento SAP connector. Youwe also created a buyer persona and customer journey for Klok Dranken so that they can better meet the needs of customers and prospects.
De Klok Dranken, a wholly-owned subsidiary of Koninklijke Grolsch and part of the SAB Miller group, operates as the exclusive distributor of Grolsch through five beverage wholesalers for the hospitality and events industry.
At the time, over 80% of customers favored telephone customer service over online options. This preference is understandable, as the existing online platform lacked full functionality for catering businesses—pricing was unavailable, and real-time stock information couldn't be displayed, making the ordering process time-consuming for both customer service and customers. To address this, a B2B eCommerce platform was developed using Magento, integrated in real-time with SAP ECC via the Magento SAP Connector. Youwe also supported De Klok Dranken by creating a Buyer Persona and customer journey, helping them better connect with new prospects.
30,4%
More online orders in the first month
Grolsch is sometimes seen as different, as quirky. We call that character.
Our solution
Magento SAP Connector
The Magento SAP Connector makes it possible to access your data from your ERP on your Magento Commerce site in real-time. The connector is a universal communication interface that synchronizes and updates any information between both systems in real-time. With this integration, De Klok Dranken can show their customers information about prices, stock and much more in real-time.
Digital Marketing
De Klok Dranken aimed to deepen the collected data from different systems and to use it for marketing purposes. To help them with this, our digital marketing team made a buyer persona and a customer journey. Well-documented buyer personas and customer journeys help to use existing data in a more targeted way and to better estimate which information sources need to be enriched. Youwe has a lot of experience with the development and realization of digital strategies and now De Klok Dranken knows which communication is best suited to their target group.
The results
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