Butterick’s
Scalable eCommerce with Magento 2 Open Source
Butterick's is Sweden's most fun store and a cult brand that has been making its customers laugh and smile since 1903. The chain's stores are located all over Sweden and offer a wide range of costumes, pranks, party supplies and gifts. They also have a festive online shop and a wholesale business that sells amusing items to department stores, toy and gift shops.
Youwe has helped Butterick's develop its online presence and create a modern eCommerce solution and shopping experience with a focus on SEO and conversion. Together we have developed a long-term partnership where we work with everything from digital strategy to technical development and ongoing marketing.
Butterick's is one of Sweden's oldest retail companies with a very large and wide range. When they came to us, they were looking for a digital partner who could help them develop their eCommerce and guide them through the digital jungle. In addition to building a new eCommerce platform on Magento 2 and developing their visual identity, they needed help with SEO and creating a clearer structure, categorization and indexing of their large range.
Since we started our partnership with Butterick's in 2020, the number of relevant visitors has increased significantly.
Our solution
Building a scalable and integrated eCommerce solution on Magento 2 to streamline internal procedures and drive online sales.
The first thing we did was to build a new eCommerce solution on Magento 2. In connection with this, we also took the opportunity to review the design and gave the platform a visual facelift. The work also included reviewing product presentations and UX, as well as integrating the warehouse and business system. To increase conversion, we also added the Hello Retail recommendation solution, an AI service that saves a lot of work time as Butterick's employees no longer have to enter these recommendations manually.
We also put a lot of focus on technical SEO. Since Butterick's has an enormously wide range with many products, we have worked a lot to structure their product data and thereby simplify, clarify and streamline, for example, indexing via Google and other media.
The results
Since we started our partnership with Butterick's in 2020, the number of relevant visitors has increased significantly.
As a result of our joint work, Butterick's eCommerce today has:
More relevant visitors who stay longer and visit more pages
An increased conversion rate
Better search and recommendation functions with the help of Hello Retail
Better categorization of the assortment
Stronger SEO, category pages and product pages rank higher
A much better customer journey and shopping experience
Long-term digital partnership
Our long-term partnership with Butterick's means that we are constantly developing the digital business in terms of digital strategy, analytics, development, content and design. Our goal is to constantly optimize the customer experience and we are an ongoing digital sounding board to the organization.
Interested in creating an impressive online retail experience for your customers?
Do you want to create a new user-friendly brand style and improve the user experience or even more features? Youwe's design experts are ready to take on the challenge with you!