AGU
Successful e-commerce for B2B and B2C channels
With over 50 years of tradition, Dutch bicycle brand AGU inspires and enables everyday cycling for everyone. AGU was looking for a new e-commerce partner with the expertise and collaborative mindset to become an integral and vital part of their business and chose Youwe to build that partnership.
2
B2B & B2C commerce
14.3%
Conversion improvement
5
Countries & Locals
A long-lasting partnership built on e-commerce expertise and trust, delivering sustained online growth.
Our solution
The challenge
The challenge
AGU is driven by a passion for cycling and meaningful relationships. For its customers, this means providing solutions for every ride, every challenge, every day.
AGU made a conscious decision to refocus on e-commerce, personalised marketing, automation, and building a strong CRO team. Instead of fragmented services from different suppliers, AGU wanted one strategic partnership with all solutions under one roof.
A strategic partnership where the personal touch, mutual trust, and collaboration come together for strong online results
We started by putting AGU’s Magento platform on a stronger foundation, working alongside AGU with an agile mindset that resonated with the client’s project team. Starting with a B2C environment in Magento and rolling out multiple country versions, we then moved on to creating a B2B environment for dealers and wholesalers.
A fully integrated e-commerce landscape
By introducing the Alumio integration platform, working alongside AGU we united the website with their backend product lifecycle solution, Centric. Now, all prices, order flow and stock are updated and displayed correctly online. We also used Alumio to integrate the Magento shop with Akeneo, AGU’s product information management (PIM) system.
Unleashing the power of Marketing Automation
AGU knew that its marketing automation tooling and efforts needed to improve, and wondered whether it used its marketing automation partner, Dotdigital, in the right way to get everything out of it.
We organised a three-day training workshop for AGU’s team. With the necessary training and direction, AGU began to increase revenue with tailored email campaigns.
Successes to an even higher level
With a webshop primed and ready to compete for years with AGU’s biggest competitors, a multiyear contract and strategic plan has now been agreed upon. This is designed to take AGU’s IT infrastructure, platform and ecommerce successes to an even higher level.
The results
As strategic partners, Youwe and AGU deployed a comprehensive e-commerce offering
Conversion optimisation was a key priority for 2022. One example, for Germany, showed that communicating AGU’s heritage, beginning in 1966, resulted in a 14.3% uplift in conversions.
14.3% conversion uplift in Germany from heritage messaging
9% conversion uplift for the German webshop after a cart and checkout change
4.3% conversion uplift for the Dutch store
Discover Our B2B & B2C E-Commerce Expertise and Learn More About This Success Story
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