BTN de Haas
Replatforming to Adobe Commerce in two months
In almost hundred years of history, BTN de Haas has built a reputation of a trustworthy partner for the agricultural sector. The quality of services for customers is the most important aspect for the wholesaler. A new Magento 2 (now known as Adobe Commerce) shop offers a base to keep providing services in the future. For the development of the new environment, BTN de Haas BV was helped with the modules Youwe had built through the years.
The history of BTN de Haas BV goes back to 1925. The wholesaler, who wishes to be a leader in knowledge, service, quality and price, nowadays employs about thirty people. Customers from mostly the northern part of the Netherlands visit the store in Groningen, where the entire range is presented physically and specialists for each department can explain and present the products. In 2021, BTN de Haas BV was bought by the French company Winfarm, a large quoted company on the agricultural market. One of its operating companies is Vital Concept, market leader in online sales within the French agricultural sector. BTN de Haas BV and Vital Concept have been working together since the acquisition, among other things their assortment was a hot topic. Before the takeover, BTN de Haas BV already needed a new solid foundation for its online activities. A foundation that guarantees speed and allows for easier platform upgrades. But with the desire to not make too many changes at first and to not make things more complex than necessary for their loyal customer base. During the migration from Magento 1 to Magento 2, Youwe (as their trusted technical partner) had to monitor user friendliness of the platform in specific.
Youwe made the transfer from Magento 1 to Magento 2 doable for BTN de Haas BV.
Our solution
The results
Seamless Transition to Magento 2 for a Future-Ready Website
Youwe made sure that BTN de Haas BV could quickly and easily switch from Magento 1 to Magento 2. BTN de Haas BV now has a solid, fast, user-friendly and future-proof website, which is permanently optimized based on the feedback coming from loyal customers. Issues are quickly identified and can be fixed appropriately together with Youwe. By switching to Magento 2 in the spring of 2021, some improvements were implemented that simplify online purchases in a B2B environment. The productrange of French sister Vital Concept was added to the website without any problems. BTN de Haas BV is now technically ready for larger future digital steps.
Interested in creating an impressive online retail experience for your customers?
Youwe's experts are ready to take on the challenge with you!