Beeckestijn
Better user experience and a brand-new Drupal 8 platform
Beeckestijn Business School is the leading educational institute for online marketing, communication and customer-driven entrepreneurship in the Netherlands. They combine strategy, theory, and know-how in short, practical courses on different levels such as a post-master.
Beeckestijn asked Youwe to create a website in which the right content is offered, so the user is triggered to invest in education and courses. The goal was also to show that Beeckestijn is a leading educational institution. To realize this, Youwe build a new Drupal platform and created a brand-new design that matches this goal and created a better user experience.
The style of the Beeckestijn brand was very much oriented on print and needed to be taken to the digital world.
Our solution
Design
The style of the Beeckestijn brand was very much oriented on print and needed to be taken to the digital world. Our design team updated the design on three different levels. By doing this we were able to create a much more modern style ready for the future. The three design changes are:
Fewer Colors, More Vibrant
The scattered use of colors is gone. We created a more consistent color palette and brought more vibrant colors to the photography, making the website more pleasing to the eye.
A Better Reading Experience
To make a more comfortable reading experience and to make the design more modern, we have made changes to the typography.
Use of Shapes
Beeckestijn made use of very distinct shapes. To create less of a layered feel, the shapes are now used in negative space like in the example shown here.
Marketing Automation
The Drupal team also created a SharpSpring integration. SharpSpring is a Marketing Automation tool. In Drupal, the client dictates how the webform should look like in terms of form fields and to which SharpSpring native forms should be connected.
In the end, all SharpSpring submissions are collected as leads and on which various marketing approaches can be utilized. With the help of the Drupal platform and this SharpSpring integration, Beeckestijn can now use this Marketing Automation tool in full effect.
The results