Liebherr
A digital sales solution to enter a new market
Liebherr is one of the world’s leading manufacturers of construction and material handling machinery. The Liebherr Group is also a major supplier of other industrial products and services, with approximately 38,000 employees working for more than 130 companies worldwide.
Despite being known globally; it was essential for Liebherr to increase its presence in the UK earthmoving sector. To do this, they needed a platform to showcase their extensive product range, innovative ideas, and cross-industry developments. After investing in portable tablets for their sales team, they approached Youwe to help develop an interactive presentation for their customers and prospects in the UK.
Despite being known globally, it was essential for Liebherr to increase its presence in the UK earthmoving sector.
Our solution
The main challenge for us was that we had a very conservative marketing initiative. The Liebherr brand is very famous globally, but unfortunately, in the UK market, and especially the earthmoving sector of the UK market, it is not as famous. So, we needed something that would give us a bit more of a professional and polished presence in front of our customers.
Lee Palmer, Managing Director Liebherr Great Britain
Digital sales enablement tool
Youwe designed a tailored presentation matching exact requirements. By eliminating the need for paper brochures, which are costly to print and keep up to date, our approach was to create a digital sales enablement tool, containing technical specifications, walk-around videos and sales presentations. The solution was specifically designed for on-site meetings with customers and prospects and therefore needed to be portable, quick, and easy to use. It also needed to work offline.
The results
As far as the results for Liebherr concerned, we noticed quite a considerable increase in the number of quotations which were going out of our sales department, and some of those quotations have materialised into actual sales, and that is great for us.
Lee Palmer, Managing Director Liebherr Great Britain
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