Exigent
More sales-ready leads across Europe for a global services organisation
Through practical intelligence and measurable delivery, Exigent is one of the most experienced and innovative providers of high-quality legal outsourcing solutions. Without optimised landing pages or website pop-ups, Exigent was failing to capture leads and missed opportunities to convert visitors into leads.
With some sporadic and limited social media marketing strategy in place, community building and lead generation had to be improved.
This lack of direction coupled with no structured integrated digital marketing strategy saw only 1 in 5 sales-ready leads converting to sales. Exigent challenged Youwe to generate new leads and nurture these leads to pass over to sales.
100,000
Impressions
263
Sales-ready leads
Our campaign approach was to plan and promote a series of webinars and downloadable white papers across a variety of digital marketing channels.
Our solution
The results
A Measure for Success
The webinar series achieved 589 webinar registrants across four webinars and 243 downloads of their thought leadership paper.
Campaign Engagement
This success was fuelled by over 100,000 impressions and 564 engagements on social media, both organically and through the employee advocacy program.
Interested in revamping your marketing strategy with a well-thought-out campaign?
Youwe's marketing experts are ready to take on the challenge with you!