Desch Plantpak
Modern PIM and a headless site for Desch Plantpak
Desch Plantpak and Youwe partnered to replace an ageing Pimcore 4 environment with a modern Pimcore X PIM and DAM, and to deliver a new public website on a headless Next.js front end. The live brand experience is at https://www.desch.nl.
The goal: a modern Pimcore PIM and DAM with a headless website that tells Desch Plantpak's circular story.
Our solution
The challenge
Connected operations, room to grow
Behind the public site, the platform is wired into how Desch actually sells. Links to ERP and warehouse data help keep what appears online closer to real sellability and publish status, and product imagery can follow the same operational rhythm. Redirects and careful URL stewardship protected existing paths through go-live, so the move to the new experience did not throw away discoverability Desch had already earned.
The result is a scalable base for further channels. Desch now has a product and experience foundation that can support richer journeys tomorrow without restarting from an ageing stack. Technology stays in service of that outcome: a clearer brand site for horticulture and retail, and a calmer way for Desch teams to keep product truth, assets and stories in sync.
The results
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