Chadwicks Group
Chadwicks Group, the number one building materials retailer in Ireland, faced a critical challenge in managing its extensive product catalogue. With more than 200,000 SKUs coming from multiple suppliers, product data was inconsistent, incomplete and difficult to manage.
A significant portion of the catalog was missing essential product details, preventing it from being listed online—leading to lost sales and missed conversion opportunities. Manual enrichment was time-consuming, making it hard to ensure high-quality product information across the website. To solve this, Youwe implemented Youwe Intelligence, and rolled out the first AI agent 'Spider', an AI-driven solution to automate data collection, competitor research, standardization, and enrichment.
20.000
Enriched products
+43%
Marketable Catalog Uplift
3360 hrs
Saved manhours/year
Incredible! We’ve slashed manual labor costs while expanding our marketable product share.
Our solution
The Spider intelligently gathered data from online and local sources, creating a single, structured ‘golden record’ for each product. It extracted key specifications, features, and descriptions, ensuring consistency and completeness across the catalog. An intelligent AI algorithm identifies the best quality attributes before selecting the final set to add to the database. Our garde rails assure only valiated an precise data is being added to your catalog. With a complete product database, Chadwicks could now offer much more products online, increasing visibility and sales potential in weeks in stead of monhts.
Using AI-driven content generation, Chadwicks’ product descriptions were standardized and optimized for clarity and engagement. This ensured a consistent tone of voice, better readability, and improved customer experience on the website. Additionally, competitive analysis capabilities were integrated, allowing Chadwicks to benchmark product information against competitors. This ensured that each product was positioned strategically, aligning with the brand while staying competitive in the market.
The results
Case Video
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